I’ve been working with Cravins Adventure Lunches in Bozeman, Montana to photograph On-location lifestyle Product and studio Photos.
This family-owned Bozeman sandwich shop creates delicious lunch options for local fly fishing guides and their clients. They strive to make the experience easy by organizing lunches for their guides’ clients and packing their meals in biodegradable containers
Back in early March, the pandemic essentially shut down Montana’s local fishing economy. Impacted by this pause in business, Cravins took the initiative. Moreover, they decided to redesign their website and update their visual content to elevate their brand during this downtime. They wanted their visual brand to better reflect and resonate with the clientele they serve.
So for their Spring 2020 Marketing Campaign, I was hired to photograph on-location product lifestyle photos and studio portraits of their lunch offerings. We wanted to show anglers enjoying their lunches on the river. Equally importantly, we wanted to create clean, well-lit studio photographs of their lunches for their website and marketing outlets.
I love commercial photography projects like this. They allowed me to do what I do best – telling stories with photographs to foster connection and to solve client’s visual challenges. In doing so, it allowed Cravins Adventure Lunches to better resonate with their target audience.
I spent a lot of time listening and understanding the needs of Cravins Adventure Lunches. We wanted to make the best business portraits and on-location product lifestyle photographs possible.
Through good communication, we were able to clearly identify how best to convey their brand and message. We decided to photograph the project over two days. First, would be in their commercial kitchen for studio photos and the second day on location of the Lower Madison River. As a result, I delivered a variety of creative, visual options.
Alas, early spring rains forced us to reschedule our Madison River on-location session a few times. Eventually, our patience for a perfect day on the river was rewarded. The guides models and I found a good weather window to complete our photo needs.
I’m really happy with how Cravins Adventure Lunches Spring 2020 Marketing Campaign turned out.
These photos below are some of my favorite that I made during this project. I’m so glad I could be a part of this project. -M