Greener Visuals Wedding Photography’s got a brand new bag…of business cards that is. In my ongoing effort to the spruce up the “storefront” of my wedding photography business, it was time to design a new business card to reflect my new look. I decided my design skills were up to the challenge. Obviously I wanted to emphasize my new business logo, maintain a professional looking card while providing all of my important contact information. I think I found a good balance. I opted not to put a photograph on the back side of the card this time around. It was good for a while on my previous cards but I noticed that my old cards started being picked through so that I was left with the images that everyone had looked over. The few left over, though good images, didn’t always work for selling my business services. If I only have one image to make that impression on someone I’d better hope it is going to be an image that that one particular person is into. The design amounted to being kind of a shot in the dark. Beauty is in the eye of the beholder and individual photography tastes are no different. So with that in mind I decided to forego the photo and put only my logo on the back. Like all things in business, it’s an experiment. I’m a wedding storyteller and I hope that my card will peak the right bride and groom’s curiosity. I’m continuing to have my cards printed through Moo.com on eco-friendly 100% recycled card stock. These cards are awesome. I’ve gotten nothing but complements from folks I hand them to. The cards have a slightly larger size (than a traditional business cards) and thicker card stock. Moo cards make a great impression and I aim to keep that tradition going with this new batch. Now all I need to do is distribute them. Shoot me an email with your address and I’d be happy to send you a couple. All the best. -M
The second part of my duties as the NACE event photographer focused more on the hard work of the other vendors. Like I mentioned in my last post, the monthly events are a time for the vendors to educate on topics but also show off their strengths in what that particular vendor does. Here are some of the scenery images I made of the green layout and concepts from Catrina Maria Designs. I asked Catrina, who specializes in sustainable event planning to explain a bit about what she was striving to accomplish with her beautiful green table inspirations pictured above.
“The table inspirations where done in a variety of four looks. We were inspired by the traditional and expected ‘green’ look that we called ‘hippy/earthy.’ We dressed each table up a bit from there to cover your softer and more elaborate side of the earthy look, your urban look, and finally, a soft, more romantic feel that many brides can relate to.
1. Earthy table-woods and touch of kiwi green. All eco-friendly elements on the reclaimed wood tables. Recycled pots with succulents, and herbs.
2. Rustic table-woods, pewter, clay (brunt orange) and kiwi
Clay pots nestled in grapevine heart. Mix of organic flowers in burnt orange and cream with herbs and succulent accents.
3. Urban Square table- Grey and kiwi patterned linen, other natural elements in a modern feel (wicker, glass…). Gray cinderblock “vases” filled with organic flowers and organic greenery.
4. Romantic oval tables- Natural ekru and ivory hemstitch, rustic metals, glass Tablescape of Burnt orange recycled glass containers and metal accent containers. Ivory flowers and green accents. Add recycled ribbon accents.
5. Cocktail Tables – recycled paper flowers by Beatnik Artist. Made from old books that have recycled into art. Soy candles throughout
Lounge furniture through Classic party Rentals. Their eco line is made from recycled stuffing/padding and flax exterior in burnt orange and kiwi green.”
As the saying goes…the devil lies within the details. It was great to see all of the clever, sustainable concepts that everyone brought to the event. There were the staple green items like using organic produce but also the not so common items like bowls and plates made from compostable bamboo. It’s those little things that make the difference. I was impressed. So much creativity and so many great ideas to build off of. Again, thanks to all of the vendors who went all out with the May NACE Green event including Ambience Floral Designs, Jackson Catering & Events, Sugar & Spice Specialty Deserts, Classic Party Rentals, Pamela Pamperin, Harpist and Extreme Productions for all of their hard work. -M
Last Tuesday was the annual monthly meet up of the Sacramento chapter of the National Association of Catering Professionals. The group is a hodgepodge of wedding planners, florists, DJ’s, photographers and all of the other types of vendors that cater to couples getting married. It has been a great place to network and establish relationships with other wedding vendors throughout the Sacramento area. I feel like I’ve learned so much already. I am brand new to the organization but I have quickly made connections and have met some great people in the organization.
Every monthly meeting is used to help the member vendors get to see a select few vendors to their thing. Each NACE meeting is a professional catered event complete with the goal of educating NACE members on the latest trends, styles and cuisine. It’s like a competition and participating vendors go all out to showcase what they do best. It works two fold. First, it allows you to show others what services you can provide for your mutual clients and second it lets them learn more about you as a person. In business, it’s all about who you know and the system NACE has laid out is perfect for this by creating business friendships. Everyone from all corners of the wedding market working together towards the same goal of having satisfied wedding clients. Brilliant.
This past Tuesday had a green wedding theme and a wedding planner friend Catrina, of Catrina Maria Designs, asked me a month back if I would not only photograph the event but also talk about green wedding photography practices. I accepted her invite and spent the better part of the month researching how I could make my business more green. I wanted to share some of the photos I made from the members that were there. I’ll post my green photography methods in another blog post. It was a fun filled evening at the Beatnik Studios in Sacramento. I loved it. Plenty of big windows, great light and a overall cool space for an event. Thanks to all of the vendors including Ambience Floral Designs, Jackson Catering & Events, Sugar & Spice Specialty Deserts, Classic Party Rentals, Pamela Pamperin, Harpist and Extreme Productions for all of their hard work. Congrats on a beautiful fun May NACE event. I was proud to be apart of it. I’m looking forward to the next one. -M