A few weeks back, I created a series of environmental business portraits of Katie Smith, of Wild Path Consulting.
Katie Smith is a seasoned marketing professional and owner of Wild Path Consulting. Through Wild Path Consulting, Katie is a catalyst for businesses that care about the future of the planet. How does she do this? She provides strategic marketing consulting to help these organizations succeed and adapt fluidly. With her expertise, her clients remain flexible in how they position their products and services through social impact marketing.
I was excited to chat with Katie to discuss headshots and photos to convey Wild Path Consulting. My goal with each client is to ask the right questions. From these conversations, I can understand my client’s values, who they serve, and what they want to showcase.
With Katie, my goal became to bridge her love and experience of working in the outdoors with her marketing communication skillset she brings to the brands she serves.
From our time in the field and behind the lens, we created some diverse, environmental business portraits of her. These photos help tell the story of Wild Path Consulting. Now, Katie can have the visual content to showcase her marketing and communications brand. Each potential client now instantly has a strong vision of who she is and the values of Wild Path Consulting. Her photos highlight her bond with the outdoors, her connection to those who value a healthy, sustainable future, and her excellent professionalism.
Katie is an adventure enthusiast and a self-professed marketing nerd.
She studied environmental science and psychology during her undergrad studies.
The idea that high-level marketing can be used for good and connection inspired her to hang up her outdoor guiding career and pursue a Master of Public Relations degree. Katie’s Wild Path Consulting business has since evolved into a career helping rebels and disruptors bring their business ideas to life.
Here are some of my favorite business portraits from our time together. -M